Why do some Puerto Ricans try to be like white Americans?

I am Afro-Puerto Rican myself and i think its stupid how some PRs try to act like white Americans and also try to deny African heritage. They can't deny that Puerto Rico has rich black history and Even PR culture in general clearly has more African infuence than African American Culture. You can hear it in our music and even the language we speak. You can hear it in the our accent and there are many words in PR Spanish that come from West African dialects as well as Taino languae. so whats the point in denying it?